Craig Ellyard - Internet Business Consultant

Internet Business Consultant?  Sounds impressive.  But what is it you actually do?  Good question!

As an Internet Business Consultant I help small and medium businesses develop their online potential by providing a Search Engine Optimisation (SEO) service, Pay Per Click (PPC) advice, Keyword Research and website design. 

I also develop training courses in e-commerce and e-marketing, publish e-books full of tips and advice on how to make your business succeed on the web and, in my Internet Business Consultant role, I am available for face-to-face or telephone consultations on any facet of online business.

I can help your business succeed online by constructing a complete marketing and branding campaign or by empowering you with tools and advice to develop your own in-house strategies and plans.  On the pages of this website you will find details of all the services I offer and feel free to visit my blog for more advice and information.

Google Adwords (Pay Per Click)

For those who don’t know, Google Adwords is a system of online classified advertising which enables your business and your products to be placed in front of millions of Internet users. The cost of the adverts themselves can literally be pennies and, the best part is, you only pay for those people who actually take action when seeing your advert. In a nutshell, you only pay for your advertisement when an Internet user sees your ad and clicks on it to visit your site.  Google Adwords has got be the most cost effective and sales boosting form of advertising both on and off line………if you know what you are doing. But, Google Adwords can also be an unlimited money pit in which the naïve and unprepared will fall and can end up spending hundreds of pounds in a day.  Every day.  For little or no return.  I can help your business make profitable use of Google Adwords by creating and managing your PPC campaigns.  Click here to find out how.

Search Engine Optimisation

Search Engine Optimisation, SEO, is an essential if hugely misunderstood component of e-commerce.  The basic role of an Internet Business Consultant in providing an SEO service is to increase the visibility of his clients website which he does by placing that site at the top of the search engine rankings.  Everyone knows by now the importance of achieving a high ranking in the search engines in attracting visitors in large numbers, and for free, to their website.  The huge volume of websites competing for customers (143 million sites and rising every second) means that achieving those coveted high ranking positions is virtually impossible for the layman or those with little experience of e-commerce.  I can help.  For a complete breakdown of a search engine optimisation campaign click here.

Web Site Design

Do you want a beautifully looking website with lots of flash animation and cool graphics?  No problem.  There are hundreds of talented designers out there who can create a wonderful work of art for you to look at. 

And that’s the rub.  It will only be you looking at it. 

A successful e-commerce website should avoid splash pages, animation and music like the plague.  Do you want a website that looks professional, is clean and user friendly, that is search engine optimised and will zoom up the rankings?  No problem.  I can design, build and even host your website for you.  Click here for details.

Editorial

Content is king.  Quality, well written and keyword focussed copy is essential if your web pages and articles are to be successful.  I can be commissioned to write any kind of copy or editorial; either single pages, full websites or sales letters.  As an experienced copywriter, journalist and author Craig Ellyard is able to undertake any editorial assignments both online and offline.  A single sales page, direct mail package, content for a full website or anything in between I can help your project.  Simply get in touch to discuss your requirements. 

                              Branding and Link Building

Not to be confused with the creation of logos and corporate colour schemes branding on the web is an exercise in PR and link building and, as an Internet Business Consultant, one of the most frequent tasks I undertake on behalf of clients.  Building links to your website is essential to attract quality traffic and to force your website up the search engine rankings.  A linking campaign should be undertaken by every online business and the good news is that you don’t need much of a budget to mount a large campaign.   Click here for more details.

Critique’s

I can provide an objective critique of your website, sales-letter, brochure or publicity material. We will also critique work in progress.  My copy critiques includes a detailed analysis of your copy or website.  I’ll tell you what’s good, what could be better, how the content can be changed and will include specific recommendations for revising your copy or website.  If your sales material or website isn’t producing results a copy critique can revitalise your content and breathe new life into your project.   For more information please contact us.

Consultancy

Need some help or advice to help your business succeed online?  Craig Ellyard is available as a consultant and is also developing a range of training courses to help business succeed in their online endeavours.  Click on the link to hire me as your Internet Business Consultant or visit the services price guide page.