Search Engine Optimisation

Most people will have heard about Search Engine Optimisation (SEO) though few will really understand the methodology behind the concept.  In a nutshell, SEO is a set of techniques used to improve  a websites natural or organic (i.e., free) listing in search engines such as Google and Yahoo.

Achieving a high ranking with the search engines is of course vital for most websites which is why the art of Search Engine Optimisation is so important.

Unfortunately Search Engine Optimisation specialists have the same reputation on the web as timeshare salesmen enjoy on the high street.  Fortunately there are plenty of good SEO vendors and those, like myself, subscribe to a code of ethics which act as a guarantee for our customers.

Search Engine Optimisation Campaign

Website Report         A report on your website written from an SEO perspective with recommendations on how to improve the site for Search Engine Optimisation purposes.

Information Architecture Analysis    Critique and analysis of the information Architecture on your website and if and how this could be improved.

Crawl Test    An indepth report on the crawability of your site

Market Analysis    A cross market analysis report will be compiled on your competitors websites to enable comparison with your own site

Keyword Research and Analysis         Craig Ellyard will produce a report highlighting the most important keywords the client should be using.  This report will include my unique ‘profitability rating’ for each keyword together with a detailed analysis showing the current SEO position of keywords.

Ranking Report         A report showing the current ranking for each keyword.  This will act as a standard with which to measure progress during the Search Engine Optimisation campaign.

Website Optimisation      The home page and agreed number of other pages on the website will be optimised for a range or specific keyword or phrase. Fees here are calculated on per-page basis.  This is the main task in a successful SEO campaign and the sites performance will be constantly monitored with adjustments made when required throughout the 12 month campaign.

Sitemap         If required an HTML and XML sitemap will be created.  These are essential for Search Engine Optimisation purposes.

Search Engine Submission         Your website will be submitted by hand to the most relevant local, national and international search engines including Google Business.

Yahoo Directory Submission          A hand submitted entry will be posted to the important Yahoo Directory.  Yahoo charge a fee of £150 ($299) for inclusion in their directory.

Paid Directory Submissions      Your site will be hand submitted to the most appropriate paid directories.  Fees for inclusion vary.

Free Directory Submissions          Your site will be hand submitted to the most appropriate free directories.  

Ranking Reports         Issued bi-monthly this report will illustrate the progress of the Search Engine Optimisation campaign.

Link Building          A link building campaign is not included in the basic price of a Search Engine Optimisation campaign but it is highly recommended that such a campaign be run in conjunction with the SEO programme.

The service is backed up by frequent telephone and email contact with the client, constant updating of reports and face-toface consultations with clients who prefer this approach.

Free No Obligation Quote

Craig Ellyard hopes you will consider using our services for your e-commerce business whether you are considering a Search Engine Optimisation campaign, Pay Per Click advertising, Link Building or website design work.  Craig Ellyard offers completely free and no obligation quotes for all work and services.  You have nothing to lose by getting in touch so why not send an email or call us on the phone for an informal chat about your e-business. 

Link Building Campaigns

One of the most effective strategies for increasing the traffic to any website is by building incoming links.  Search engines measure the importance of a site by tracking the number, and quality, of incoming links.  The better the links the higher the website will be in the rankings.

Running an effective link building campaign is a long and labour intensive procedure but Craig Ellyard and his team are experts in organising, running and maintaining link building campaigns. 

By far the best strategy for any website to adopt is to undertake a link building campaign in conjunction with a search engine optimisation programme.  We can do it all for you.  Simply get in touch for a free no obligation quote or take a look at the services price list page